Monday, April 23, 2012

E-mail Etiquette: How to get me to review your book

Something I love doing as a Book Blogger is supporting self published authors, or authors who take promotion into their own hands. It's a competitive world out there in the land of publishing, so I like to do as much as I can to offer support. One way of doing this is by providing a review for your book. How do you go about this? You contact me. One thing I'm used to is getting e-mails from authors to review their book. And although I would love too, I can't review all of them. Here is a little guide on what I look for and appreciate in a pitch for your book review.

How to get The Crazy Bookworm to review your book!

Instead of "Review my book" or "I want a book review" make the subject line something that will want me to open your message and read what your book is about. Like: "title of book: A chilling Young Adult novel!" Or even just "Review Request"

When it comes to the actual e-mail, it is important for me to know that you actually looked at my blog. You've looked through it enough to see if your book would be suitable for my site. Some examples of e-mails I have gotten are:
Example #1

"I haven't seen your blog, but you reviewed a book for my author friend and I would like one, too"

Example #2

"Was wondering if you could review my science fiction, erotica novel"
If you can't take the time to look at my blog, to see if it is suitable for your book. Then you can't expect me to take the time to read and review your novel.
Example #2 shows me that person who contacted me didn't take the time to read my review policy. Because I clearly state that I don't read Adult Science Fiction or Erotica.
Introduce yourself
I get a lot of e-mails from authors who don't introduce themselves or give me any information about their book.
"Hi there, was wondering if you would like to read my Young adult novel?
Yes, my blog is primarily a YA blog, but just because you mention that it is a young adult novel, doesn't mean I'll reply with a "yes!". Something I would suggest is:
Hi Cathy/The Crazy Bookworm
I came across your blog and thought it would be a great place for you to review my book! It is a Young Adult novel called Title Here and is about Synopsis Here. Here is a link to my website(or Amazon, goodreads, or anywhere that provides more info about your book) where you can learn more about my novel. Thank you for taking the time to read my e-mail!
Read my Review Policy
My policy is there to make things easier for you. I update my policy whenever there is a change that will affect my reviews or anything that concerns you. I try to make it as specific as possible, to make things a lot easier on you when it comes to contacting me for a review. When you e-mail me and it is very clear that you didn't read my policy than it makes it difficult for me to reply to you and explain that your book isn't suitable for my blog.
"I would love for you to read my self help book. I have attached the PDF for review. Please contact me with your review link when it's posted"
Yes, I have gotten a large share of these e-mails! If the author read my review policy, they would have seen that I don't review Self Help books and I don't review e-books. Also, I think it is a little forward that you would automatically assume I will read it. Now, I am not saying that I won't review your book if it is only available in e-book. I suggest something like this:
"I understand that your not accepting e-books at the moment, but I really believe my book would suit your blog and I would like to see if you'd make an exception.
This shows me that you did take the time to read my review policy, and looked at my blog to see if your book would be a good match for it.
In Conclusion
Please don't get me wrong. I am not saying you have to go through my blog with a fine tooth comb before you contact me for a review. I am doing this more so to save you time and to better your chances at getting your book reviewed on my blog.

I love to support authors and to give them a chance. I am simply doing this post to show what I look for in a review pitch.

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  1. Thank you. I get an awful lot of "Here's a copy of my book, I hope you like it, send me a review when you can!" And it's just off-putting. My policy specifically asks for a synopsis or excerpt, so that I can decide whether to read the book. I don't think I'm being unreasonable.

    1. Your not being unreasonable at all! We put those policies there for a reason...For them. It criteria we ask for so we can make a decision whether to review or not.

  2. This is a great post. I need to do the same thing. I get a lot of requests and always have to ask that the requester give more information about themselves and their books. Some don't even send me links so I can see what type of book it is. Thanks for sharing.

  3. Great Post, no matter what i put on my review policy I still get all sorts.
    I have had the 'my book is attached, i look forward to reading your review' and they annoy me, it's just polite to ask first.
    My policy says I read YA fiction and some adult fantasy, but just today I got one asking me to review a book on accounting - new ways to save! - clearly haven't even looked at my blog.
    I used to reply to every email but now I just delete these ones, if they can't be bothered to read my blog, why should I take precious time replying. Is this wrong of me?

    It's great when they do pay attention though, isn't it. I've found some fantastic books through review requests. :D
    Thanks for the awesome post.

  4. Great post!

    I am sick of getting requests with the book already attached. It makes me feel so pressured! I was considering asking in my review policy for people to NOT do this but most don't seem to look at it anyway so it feels like a waste of space!


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